Benefits

A benefit is any item your organization provides to a supporter in recognition of their donation. This can be:

• Physical benefits — items like T-shirts, mugs, or other branded merchandise.
• Digital benefits — items like certificates, event passes, or downloadable content.

Campaign Page showing benefit options

Every benefit has a Fair Market Value (FMV) — the price it would sell for on the open market. This value matters for compliance. In places where donations are tax-deductible, supporters can use the FMV shown on their receipt to calculate the deductible portion when filing taxes. For example, if a supporter gives $100 and receives a mug with an FMV of $20, they can determine that $80 may be tax-deductible based on the FMV information provided.

Benefits can include option like size, color, or style. A T-shirt benefit might offer sizes from S to XL, while a mug set might include different designs.

When you create options, one becomes the default selection. Supporters can change their choice during checkout.

Each option can have its own image and FMV.

Benefits help you increase donation amounts and supporter engagement in several ways:

• Encourage larger donations. Supporters may raise their donation to qualify for a desired benefit. The system automatically prompts the minimum needed.
• Offer real rewards. Tangible benefits can motivate people who might not otherwise donate.
• Build lasting connections. Physical benefits serve as ongoing reminders of a supporter’s contribution.
• Identify engagement levels. Benefit tiers help you see which supporters are most committed.

All benefits are added and managed in your organization’s Benefits catalog. Then they’re added to specific campaigns with custom eligibility criteria.

Benefits can only be offered on Campaign Pages, and cannot be used in campaigns that have multiple designations enabled.

Offering benefits involves two steps.

Start by building your benefits inventory in the Benefits tab of your Dashboard. Here you'll create individual benefits with complete details:

• Name, description, and image.
• FMV.
• Optional code for reporting.
• Shipping rules and estimated delivery time.
• Optional variants like size or color.
• Optional localization.

“Add new benefit” screen in the Dashboard

For each benefit, you specify shipping requirements. Physical items require supporters to provide shipping addresses during checkout; digital benefits do not. You can also restrict shipping to your organization's country — useful when international shipping costs become prohibitive.

You can create benefits at the account level (available to all subaccounts, if the account and subaccount currencies match) or at the subaccount level (available only to that specific subaccount).

In your campaign settings, choose which benefits to offer supporters and set eligibility requirements. Go to Campaigns > [Your campaign] > Campaign Page > Benefits to configure how benefits appear.

Benefits tab in Campaign Page settings

You can add up to 5 benefits per campaign. Each benefit can have different minimum donation requirements based on frequency. For example:

• Tote bag: $15 minimum for one-time donations, $10 minimum for monthly recurring.
• T-shirt: $30 minimum for one-time donations, $20 minimum for monthly recurring.

This flexibility lets you encourage recurring giving while still offering benefits to one-time supporters.

When supporters visit your Campaign Page, they see available benefits based on their selected donation frequency. They’ll see:

• Benefit images and descriptions.
• Eligibility requirements for each thank-you gift.
• A View details link that opens a pop-up window with more information about each benefit.
• A Donate without thank-you gift option (selected by default).

Benefit details view

Supporters can choose one benefit per donation.

Even if a supporter qualifies for a benefit, they can still choose Donate without thank-you gift so their full donation supports the cause.

If a supporter selects a benefit that requires a higher donation, the system automatically raises their donation to the minimum and shows a message such as “Donation amount increased to $50.”

For physical benefits, supporters provide shipping addresses during checkout. This works alongside your campaign's mailing address settings if you have mailing address collection enabled. Supporters can send benefits to addresses different from their mailing address — helpful for delivery to family members or work addresses.

If you've restricted benefit shipping to your organization's country, supporters must select an address within that country. Those without eligible shipping addresses can decline the benefit and complete their donation without it.

Benefits integrate across Fundraise Up for accurate tracking, proper tax handling, and complete supporter communication.

Receipts for donations with benefits automatically show:

• Benefit name.
• FMV in your organization's currency.
• Editable receipt note.
• For Canadian organizations: calculated tax-deductible amount (donation minus FMV).

Receipt for a donation with a selected benefit. The first paragraph in the footer is a system message and can’t be edited; the last two are customizable

For recurring donations, only the first receipt includes benefit details. Subsequent monthly receipts appear as standard donations since the benefit was fulfilled with the initial payment.

Annual summary receipts include benefit information in the month when the associated donation occurred, helping supporters with year-end tax preparation.

Thank-you emails automatically include benefit details:

• Selected benefit name and options.
• Estimated shipping timeframe (if applicable).
• Delivery address confirmation.
• Recipient name (which may differ from the supporter).

Email for a donation with a selected benefit

For recurring donations, only the initial confirmation email mentions the benefit. Subsequent monthly notifications focus on the ongoing donation impact.

Supporters can view benefit information in their donation history through the Donor Portal. One-time donations show benefit details directly on the donation page. Recurring plans display benefit information on the subscription overview with an option to view complete details.

Benefit details in the Donor Portal

The Donor Portal also displays shipping information, letting supporters check the delivery details and contact your organization if shipping updates are needed.

You can configure benefits in the following elements:

• Donate Button.
• Donate Link.
• Donation Form.
• Image Card.
• Message Bar.
• Popup.
• QR Code.
• Sticky Button.

For each element, you can choose which benefit to highlight. Select Match campaign settings to use your campaign's default behavior, or choose a specific benefit name to preset that benefit. When supporters click an element with a preset benefit, that benefit will already be selected when the Campaign Page opens.

If your campaign has both Checkout Modal and Campaign Page enabled, but the Campaign Page includes benefits, elements will redirect supporters to the Campaign Page instead of opening the Checkout Modal.

Benefit information flows to your CRM systems and appears in standard Fundraise Up exports. This includes:

• Selected benefit names and options.
• Benefit internal ID and code for inventory tracking.
• FMV amounts.
• Shipping addresses and recipient details.

This data helps you fulfill benefit orders, analyze which benefits perform best, and segment supporters based on their gift preferences for future campaigns.

Individual donation pages in your Dashboard show complete benefit information, including selected options, FMV, shipping addresses, and recipient name. You can edit shipping information if supporters need to update delivery details after their donation.

For recurring donations, benefit details are tied to the first payment and shown on the recurring plan page.

To begin using benefits:

1. Plan your benefit strategy. Consider what items align with your mission, appeal to your supporters, and fit within your fulfillment capabilities.
2. Create your Benefits catalog. Set up benefits with FMV, descriptions, and shipping rules. Learn how to manage your Benefits catalog →
3. Configure benefits in your campaign. Add benefits to a specific campaign and set eligibility criteria based on donation amounts and frequencies. Set up benefits in Campaign Pages →
4. Test the supporter experience — Make test donations to see how benefits appear and function for your supporters. Learn how to use Test mode →
5. Monitor and optimize — Use Dashboard reporting, CRM integrations, and export data to track which benefits perform best and adjust your strategy accordingly.